Navigating Disruption
Today’s tech driven world appeals to our search for predictability. We have instant access to an abundance of information, perhaps too much of it. We’ve come to expect consistency from the brands on which we rely; Starbuck’s coffee is the same worldwide, and Amazon will deliver your package as close as possible to tomorrow. But working against this predictability, and undermining its expected outcomes, is the persistent disruption of routine, perpetual change that challenges us to repeatedly …
