Why 80% of Qualified Leads Get Wasted
Since directly linking sales growth to some marketing program is unrealistic, measuring the ROI for these initiatives is often based on monitoring the number of newly generated leads, tracking these through qualification to proposal. But what if the lead-to-proposal process is not being monitored? According to a recent report, 80% of qualified leads get wasted…they never get followed-up by the sales team. A qualified sales lead is a prospective customer whose need has been …
