80% of Qualified Leads Get Wasted
Last week, I attended a marketing presentation which revealed that 80% of qualified leads never get followed-up by sales personnel. That really shocked me! After all the increased investment in marketing communications and social media to generate leads, the return on that investment is dismal. Most of the businesses I know are dissatisfied with their lead generation so they keep investing in different methods to increase leads. But if there is no prompt sales follow-up …
