keeping your promises Archives

Assessing Leadership Competency

August 3, 2022September 26, 2018 by Bob Schultek

Preparing for a business acquisition or transfer typically triggers a due diligence process that evaluates leadership competency. Here are the leadership behaviors we evaluate to determine how a leader contributes to the achievement of short-term and strategic goals, and enduring business sustainability: Acting with credibility: more than any other leadership attribute, employees choose to follow leaders who walk the talk, lead from the front and keep promises; they are seen as genuine and worthy of trust. Thinking strategically: despite the constant pressure …

Does Social Media Create Relationships?

July 8, 2014July 8, 2014 by Bob Schultek

Does your investment in social media help you keep customers and find new ones? Do your social media initiatives drive customer loyalty and acquisition? A 2011 Gallup research study of more than 17,000 social media users discovered that company or brand sponsored social media initiatives “have very little impact on B-to-B customer decision making. Nor do they drive prospective customers to consider trying a brand or recommending a brand to others in their social network.” Most …