Valuing the Customer Experience
Customer relationships are the foundation of your business. Those that endure contribute to your sustainability while revealing insights about trends, changing market needs, feedback on strategy, and innovation opportunities – all valuable inputs for decision-making and value creation. But customer relationships are also fragile, and heavily dependent on the service experience that your business delivers, particularly when things don’t go as planned. Your customer-service personnel are your front-line relationship reps, the face of your business. …
