When They Don’t Get It, It’s Not Them!

Many leaders believe that strong leadership and a clear plan are enough to align their people and muster the energy they need to act. But when people don’t seem to get your message, look first to yourself. When people know where they are headed, they typically try to move in that direction. When everyone is pursuing the same goals and they are encouraged to achieve great things, enthusiasm grows and energy is invested. People want …

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“They’re Not All The Same”

Judy’s company produces a high quality water container serving the recreational market. When I arrived, Judy and her Sales Manager, Bill, were brainstorming about new product concepts for their served market. To achieve their growth goals, they needed to launch a new product that would capitalize on their success and be distinctive enough to appeal to their market. One of their employees had recently told Bill about his friend who was using their key product …

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