Who Are You Competing Against?
In this dynamic market, the most agile, growing businesses compete more against themselves than against any competitor. Competing companies, offering comparable solutions, struggle to differentiate themselves over time, resulting in declining prices and margins which impede sustainable growth. Your customers care only about the value you produce for them, and however you accomplished this last time, they will expect more next time. Producing more value than last time, without just reacting to what your competition is …
