The Most Important Principle Revealed
Your Brand Is Your Promise My father grew up in Minnesota during the Great Depression. His father and mother had farmed in Montana, persevering through locusts, droughts and troubles with local Native Americans; they went bankrupt twice. Finally, with a wife and now five children to feed, my grandfather relocated to the iron range in northern Minnesota where he could earn a living cleaning out railroad locomotive boilers. In Minnesota, Dad’s family built their house, …
