Who Are Your Core Customers?
The most productive means of achieving sustained growth performance is to help your core customers build their business. Who are your core customers? If you don’t know, isn’t time to find out? The most useful description of “core customers” I’ve seen is Robert Bloom’s (The Inside Advantage) who defines them as customers who purchase your product or service in quantities that optimize your profitability. Start by assessing what has worked to build your business…from the perspective of your …
