Does Social Media Create Relationships?
Does your investment in social media help you keep customers and find new ones? Do your social media initiatives drive customer loyalty and acquisition? A 2011 Gallup research study of more than 17,000 social media users discovered that company or brand sponsored social media initiatives “have very little impact on B-to-B customer decision making. Nor do they drive prospective customers to consider trying a brand or recommending a brand to others in their social network.” Most …
