engagement Archives

3 Ways to Strengthen Leadership Engagement

March 23, 2015March 23, 2015 by Bob Schultek

Your people are your most sustainable competitive advantage. When they robustly and consistently demonstrate your company’s core Principles, they create experiences for your customers that cultivate enduring relationships. In addition, research confirms the direct linkage between high company performance and high employee engagement. Engagement infuses your company’s actions with vitality, strengthens your competitive advantage, and focuses energy to grow your business. It requires a consistent investment of your time and a regular infusion of new ideas to fuel your people’s …

Working with Distributors – Quotas Aren’t Enough

October 22, 2014 by Bob Schultek

The working relationship between manufacturer and distributor is often defined by sales quotas. But using only quotas to manage this vital affiliation does not preserve the relationship’s primary, mutually beneficial purpose of sustaining growth in the market. When that purpose is unclear, and it becomes separated from the profit motive, bad things happen. The original purpose of the manufacturer-distributor working relationship was to increase sales by expanding market coverage in local markets. For a while, …

“What Really Moves Us Is Feelings, Not Facts”

March 4, 2014 by Bob Schultek

“There are a thousand ways to get noticed, but there’s only one way to really touch someone. And that’s to give them a reason to care, a story they can believe in. The truth is that what really moves us is feelings, not facts.” Bernadette Jiwa, author of “difference.” Discover more insights about re-imagining your business and reinventing your marketing through relationships, engagement and growth from the newly released book “difference.” Seth Godin endorses “difference” …