The Biggest Myth About Social Media
Marketing folks are fascinated by social media, but does investing heavily in social media really work? Does it help companies keep customers and find new ones? According to a Gallup research study of more than 17,000 social media users discovered: “Social media initiatives drive customer loyalty and acquisition.” This is the biggest myth about social media. The Gallup study indicates that “brand-sponsored social media initiatives have very little impact on customer decision making. Nor do …
