Winning in the Customer-Driven Market
Bob Schultek Author of The Gauntlet Businesses today operate in a customer-driven market. Everyone and everything is connected, everywhere and all the time. It’s a world of rapid and unpredictable change in which organizations are constantly adapting to meet evolving customers’ needs, never reaching a steady operating state. It’s a time that challenges the historical devotion to organizational bureaucracy as a means for improving results, placing conformity above all other cultural values at the cost of inhibiting initiative and imagination. Many companies believe …
