Competitive Advantages Don’t Last Forever
Business needs evolve over time. The distinctive offering that drives your growth today has been productive because it enabled your company to solve your customers’ problems and produce value for them better than anyone else. But tomorrow those same customers will have different challenges. Will you be ready to meet them? Today’s competitive advantage will not produce the same value for your customers tomorrow. Like you, your customers must remain competitive so their needs and challenges will change. Remaining …
