3 Decisive Customer Moments
There are 3 decisive moments when your opportunity to build trust with a customer is peaked. These moments influence how a customer feels about you, and ultimately impact the depth of your relationship with the customer. We are designed to be “feeling beings” who think, not “thinkers” who feel. As a result, most of us realize that decisions are typically made on the basis of how they make us feel, and then they are justified …
