Pulling the Fire Alarm

Bob Schultek Author of The Gauntlet As sales leader, you encourage your team to develop strong customer relationships. Because this takes time, you counsel them about perseverance, commitment and accountability, and enlighten them that they will know that preference has been earned when they are invited to participate in more strategic discussions like new product development meetings. Like most sales professionals, your team is highly self-motivated, with each member consistently demonstrating initiative. They understand that the …

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Customers Are In Charge

The vast amount of information available via the web has radically altered the selling process.  Potential customers can reference websites, blogs, LinkedIn, Twitter, Facebook, YouTube and other web-based tools to gather volumes of data before they ever reach out to a salesperson. If you are not careful, when that inquiry arrives, your response will convince them that your product or service is just like the other commodities they see all over the web and they …

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