Are You A Partner Or Peddler?
Successful sales people see themselves as problem-solving business partners rather than peddlers. Building enduring customer relationships is their objective, not selling without knowing how customers will benefit. Sales people who seek to be problem-solving business partners first learn what makes their company distinctive in the marketplace and how their unique offering makes money for their company. Then, they leverage this knowledge to produce quantifiable value for their customers. A customer’s current process is their competition. …
