customer engagement

Does Social Media Create Relationships?

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Does your investment in social media help you keep customers and find new ones? Do your social media initiatives drive customer loyalty and acquisition? A 2011 Gallup research study of more than 17,000 social media users discovered that company or brand sponsored social media initiatives “have very little impact on B-to-B customer decision making. Nor do they drive prospective customers to consider trying a brand or recommending a brand to others in their social network.” Most …

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Is Fear Inhibiting Your Growth?

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As businesses grow, their organizations become more complex. Responsibilities are divided to drive productivity and goal achievement. Department leaders become endowed with control, which they then strive to protect. The fear of losing control often causes these leaders to erect barriers. Barriers promote bureaucracy, inefficiency, low morale and failure by shifting the focus away from the organization’s goals to a concentration on departmental needs. Full engagement with customers is hampered by competing priorities within the …

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The Biggest Myth About Social Media

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Marketing folks are fascinated by social media, but does investing heavily in social media really work? Does it help companies keep customers and find new ones? According to a Gallup research study of more than 17,000 social media users discovered: “Social media initiatives drive customer loyalty and acquisition.” This is the biggest myth about social media. The Gallup study indicates that “brand-sponsored social media initiatives have very little impact on customer decision making. Nor do …

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