Prevailing in the Customer-Driven Market
Today’s market is more customer-driven than ever before. Everyone and everything is connected, everywhere and all the time. Companies with ready access to formidable technology or “big data” believe that this gives them an advantage, but in reality, high connectivity makes this access available to many. Technical advantage is not long sustainable, and the bulk of generated data is often produced by looking inward at the business, i.e. product margins, run rates, etc., rather than by looking outward …
