3 Steps to a High Performing Culture

Culture is the glue that binds an organization together, and it’s the hardest thing for competitors to copy. Your story, your purpose and your values are what make your business distinctive. When culture is carved into a unique identity, with an uncommon brand promise and a clear set of behavioral expectations, your people learn how their contributions help the organization succeed. Culture is what enables your people to evolve as your most sustainable competitive advantage. Yet some companies continue to think that the aim of strengthening culture …

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