Thriving in the Customer-Driven Market
Today’s market is more customer-driven than ever before. Everyone and everything is connected, everywhere and all the time. Companies who compile “big data” believe that it this gives them an advantage, but in reality, today’s high connectivity makes data access available to many. Often, much of the available data is inward-looking, generated by the operations of the business, rather than outward-looking which reflects customer or market insights. Your business lives with your customers. It always has, from its …
