Competitive Advantage Archives - Page 2 of 2

Competitive Advantages Don’t Last Forever

April 21, 2022October 2, 2013 by Bob Schultek

Business needs evolve over time. The distinctive offering that drives your growth today has been productive because it enabled your company to solve your customers’ problems and produce value for them better than anyone else. But tomorrow those same customers will have different challenges. Will you be ready to meet them? Today’s competitive advantage will not produce the same value for your customers tomorrow. Like you, your customers must remain competitive so their needs and challenges will change. Remaining …

The Three Most Common No-Growth Excuses

July 18, 2013July 17, 2013 by Bob Schultek

When frustrated by lack of sales growth, business leaders tend to cite one of three excuses. To deal with the three most common no-growth excuses, try the following: “If we don’t offer the lowest price, we don’t get the order.” If you make no effort to learn about your customers’ business, and offer nothing novel or compelling to strengthen their competitive position, then they will focus on getting the lowest price from you.Your customers don’t …