communication Archives

Was Your Message Received?

October 16, 2019 by Bob Schultek

Communication succeeds when the message is received. Communication experts counsel that less than 10% of the words you speak are heard and acknowledged. How your message is communicated accounts for about 40% of a successful message receipt, with the remaining 50% related to what your audience observes while you’re delivering your message. Successful communications connect with the audience in 4 ways: What people see (visual connection): All communication creates an impression of the communicator that either strengthens or weakens the …

New Prospects May Hear Less Than 10% of Your Message

March 23, 2016March 22, 2016 by Bob Schultek

Successfully connecting with a new prospect takes more than a compelling message. Your verbal communication with that prospect accounts for less than 10% of your total communication process. We are feeling beings who have learned how to think – we’re not born as thinkers who feel. The genesis of what we feel is a set of neurological impulses created through interactions with our five senses. These impulses are our only inputs and we react to …