Bob Schultek Author of The Gauntlet Price is obvious to all buyers. It’s clear, direct and easy to evaluate. In a retail environment, it’s the same for everyone. Value is different for every buyer. It is derived from the benefits or experience generated by the product or service purchased. Selling on the basis of price is easier than selling the value your product or service produces. But doing so makes you a commodity – discounting your expertise, diminishing your …
Conversations with new prospects initially focus on what you have to offer. Their first priority is to learn if your business is credible and can fulfill their requirements. What happens next determines if you will gain preference versus your competitors. Once your business is validated as a potential supplier, you get to turn the dialogue towards “why” you are the best possible supplier. Prospects become customers once they discover “why” you seek their business – the right “why” response …
Have you needed to focus on surviving rather than thriving? As a leader, getting your head up to find the future is your responsibility. If you don’t do it, who will? Begin by recognizing that every business really has just two strategies. The first strategy involves protecting and optimizing your current core business, the mature activity that is paying your bills today. Investing too much of your time in this strategy keeps you mired in …
