3 Benefits of Customer Lifecycle Management (CLM)
Customer Lifecycle Management (CLM) is the measurement of multiple customer related metrics (like Customer Lifetime Value) to help you create, cultivate and continuously improve your customer relationships. It enables the synchronizing of all business functions to focus on producing strategic value for customers, creating enduring relationships that increase sales and profitability. Pursuing CLM offers 3 key benefits. The overall scope of a CLM program encompasses all functions or departments of an organization, driving the coordination of …
