The Antidote to Uncertainty
Today’s tech driven world tends to increase our sense of predictability. We expect the instant gratification of enjoying our personal Starbuck’s coffee locally, or anywhere in the world. We expect Amazon to deliver our purchase the next day. We expect our daily routine to continue as usual. But when a crisis arises, uncertainty becomes the rule, undermining the predictable outcome and resetting our appreciation of what is valuable. Some businesses live with uncertainty every day. If you’re in …
