Winning the Unconvinced
When it’s time for a change, about a third of the people welcome it, and they can tell you specifically why they do so. They can describe its benefits and the possibilities it offers. They are the advocates who generate the early momentum for the change. But the initial reaction of most people, the other two thirds of those impacted, is resistance. Perhaps half of this group needs time to process what the change means to them; let’s …
