Customers Don’t Care About Your Product or Service
Customers care only about the value you offer them. They ask about your products or services because it’s easier for them to evaluate your offering versus others in terms of features, functions and price. But what they’re really assessing is the value your offering could produce for them. How easy you make it for them to discover this value determines your success in earning their business. Before responding in detail to product and service inquiries, …
