The Three Most Common No-Growth Excuses
When frustrated by lack of sales growth, business leaders tend to cite one of three excuses. To deal with the three most common no-growth excuses, try the following: “If we don’t offer the lowest price, we don’t get the order.” If you make no effort to learn about your customers’ business, and offer nothing novel or compelling to strengthen their competitive position, then they will focus on getting the lowest price from you.Your customers don’t …
