The Certainty of Unpredictability
Business planning is still a productive exercise. Not because the document created by the planning process is so effective but because developing the plan engages leaders from all functional areas in the company. Very few plans work as conceived; business is too unpredictable over a period of time. But companies are still accountable for getting profitable results so why do some succeed while others fail? Few strategies are actually implemented as planned. Real world circumstances …
