Customer Experience Insulation
The customer-driven market is the future of business. Those who thrive in it anticipate disruption, partner with key customers, relentlessly challenge the status quo, and drive, rather than adapt to, change. Decisions related to these strategies rely upon urgent, unfiltered feedback from customers. How insulated are you from this direct feedback? When a small business delivers a poor customer experience, the leaders quickly learn about it. Complaints rise and customers leave. Post-purchase reparations are expensive, and goal achievement is …
