When heads are down, focused on getting things done, people can get stuck. Looking around, they often find that they are surrounded by people who are just as stuck as they are, so progress slows to a crawl. That’s because one of the first questions we are taught to ask at work is: “What’s required here?” By meeting the spec, we get evaluated as being diligent, reliable and loyal. But then, someone sees a different …
In their book, Tuned In (Stull, Myers & Scott), the authors use the term “distinctive competence” to define the unique value produced by an organization for their customers. This is not your core competence but rather an outward looking principle that is more profound than what your company does well and more vital for your sustainable growth. Customers choose to work with companies that solve their problems better than anyone else. You earn this preference by gaining a comprehensive understanding …
