The Power of Advantage
In our connected economy, determine your competitive advantage – what you own in the market. Then, invest your heart, mind and energy on leveraging your advantage to produce value for customers, dominate competitors and grow your business. If your advantage is trust, keep the promises that make you trustworthy. If your advantage is knowledge, focus on getting smarter. If your advantage is relationships, invest most of your time networking. If your advantage is being innovative, sustain your …
