Every marketing strategy must answer seven key questions.
1. WHO are you trying to reach? Specify your target audience and stay focused.
2. WHAT is your story? How credible is it?
3. HOW does your story align with the established perceptions of your target audience? What do they believe? What do they need?
4. HOW will you alert your target audience to your offering? How will you raise their awareness?
5. HOW soon do you expect your audience to act on your offering? How are you motivating them to act sooner?
6. WHAT will prevent your audience from taking action? What fears/barriers must be overcome before action will occur?
7. WHY will action occur? How will the customer experience you create be shared with others?
How has your marketing strategy addressed these questions?
Which answers challenge your strategy?
