Engage to Generate Ideas and Results
In today’s economy, a technical advantage can evaporate quickly. The rapid evolution of technology (think mobile devices!) ensures that any “exclusivity period” for new offerings is fleeting.Remaining valuable to customers challenges us to keep renewing our business, finding new ways to produce quantifiable benefits. Entrusting the responsibility for generating new ideas to ownership or senior management alone wastes an opportunity to get “all hands on deck.” Your personnel speak with your customers and their associates. Listen to them...they have ideas to share. Keep your people engaged in your business by enlisting their involvement in value enhancement projects like:
- Introducing a new idea or technology that disrupts the market status quo and compels a reaction;
- Radically accelerating your response time or speed to market;
- Changing your infrastructure, rules or the flow of information to accelerate decision-making;
- Dramatically altering your pricing structure for a key product.
Engaging your team infuses their actions with vitality, drives your company forward, and helps you identify new ways to remain valuable for your customers.
How do you get your people engaged to improve your business?
How can you regularly tap into your employees’ idea stream?
