Growth & Leadership Insights

Who Are Your Core Customers?

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The most productive means of achieving sustained growth performance is to help your core customers build their business. Who are your core customers?  If you don’t know, isn’t time to find out? The most useful description of “core customers” I’ve seen is Robert Bloom’s (The Inside Advantage) who defines them as customers who purchase your product or service in quantities that optimize your profitability. Start by assessing what has worked to build your business…from the perspective of your …

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Collaborate or Be Commoditized!

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Welcome! Each week, I post new blog content featuring exercises that stimulate reflection about your growth performance and challenge you to create action in the coming week. During the past few years, you’ve cut costs and made your operations leaner.  You’ve pocketed the one-time marginal profit increase.  What’s next?  The challenge of achieving sustained profitability through top-line growth, and this must be earned! In our world of increasing commoditization, strengthening your differentiation is vital.  Materials …

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Getting Paid

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Sales folks are most often compensated for the orders they book. This makes sense – without orders, there is no business. But getting the order is only part of what makes your business successful. Getting paid for the order is what defines a profitable contract. Positive cash flow is compulsory for every business. Proficient salespeople realize that they share responsibility for ensuring that their company gets paid for every order they book. Make your payment …

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