Are You Headed Down The Rabbit Hole?
Prevailing wisdom states that the unmet needs of your customers are the most productive source for “New Business Opportunities” or service ideas. Others claim that relying on existing customers for your innovations can lead you to chase those customers “down the rabbit hole” of worthless concepts. Customers are always a valuable source for potential innovations. Your relationship enables the sharing of unmet needs that are typically viable for their served markets – ideas you might …