Is Your Promise Synching?
Bob Schultek Author of The Gauntlet Your sales team is making promises that the rest of your organization is expected to fulfill. Are those who must deliver on these commitments prepared to do so? Is your promise to a customer synching with the operational resources necessary to satisfy the commitment? The most productive strategy for increasing sales is to build enduring relationships with customers that generate more orders. Sustaining these relationships requires that your customers recognize you as a …