Sustaining Competitive Advantage

What’s your competitive advantage in the market? How do you preserve it? Sustaining a competitive advantage over time is always a challenge, but doing so in an increasingly dynamic market is very demanding. Time spent protecting an advantage against competitors can turn out to be wasted time. Growth is more likely to be the result of pursuing new opportunities that leverage your advantage to create strategic value for your customer. And on your actions that validate this culture …

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Krulak’s Law

Charles Krulak is a highly decorated, deeply experienced, retired General in the United States Marine Corps. In 1999, the General published an insightful article about leadership that later led him to become a college President and founder of theKrulak Institute for Leadership, Experiential Learning, and Civic Engagement.  The core leadership principle that he cited in 1999, which is often described as Krulak’s Law of Leadership, is “that the future of an organization is in the hands of …

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