Grolistic

Is Keeping Your Promise Obsolete?

by

David and I were working to strengthen his company’s unique offering, the distinctive value proposition his company “owns” in the marketplace, when I asked: “When you propose a solution, you are making a promise to your customer. Do you understand the emotional bond created when you call it a promise?” “A promise?” he replied. “That’s a really jaded word these days. It sounds outdated or obsolete. Does anyone actually believe in promises much less use the word? “Promise” …

Read more

Trade Value for Price Reductions

by

When you hear “I can purchase this elsewhere at a lower price,” remember that your quoted price is linked to the total value you are promising to produce…and evaluating value goes both ways. It’s just a trade…the customer is trading you price for the value to be delivered. Focus on defining value. Buyers might think of value as how much you are willing to discount while you see value as the additional benefits you will …

Read more

Positive Disintegration

by

Doing a fair amount of reading recently and came across this: A fundamental truth in professional therapies is “positive disintegration” stated by Polish psychologist Casmir Dobrowski. He posits that: “Most people grow as a result of falling apart.” In the Dialogue with another therapist it was suggested to Dobrowski that surely a person can grow through success. Dobrowski responded: “Theoretically, yes, we can grow through our successes, just as easily as we can through our …

Read more

“STOCHASTIC”

by

Currently reading David Bohm: “Wholeness and Implicate Order” which is, perhaps, one of the more important books since World War II. He is exploring ways of making consciousness, rational thought, and physical reality (especially as defined by twentieth century physicists) weave together in a cohesive and sensible and understandable way. A lot of life is “stochastic” (from the Greek “stochos” which means “target” and thus “to aim”). In physics, in neuroscience, in biology, in higher math, …

Read more

5 Ways Sales Managers Can Help Low-performing Sales Reps

by

In today’s tough economy, sales reps are taking on bigger territories, working with higher quotas, and making more customer contacts than ever. But less than 55% of sales reps are making their quota. Sales managers can help their reps with these challenges in various ways. In this blog, I share with you 5 inspiring ideas from industry authorities. For these ideas, I add my own suggestions for how you can easily apply these concepts for …

Read more

Is ‘Busyness’ Your Excuse?

by

There are only a finite number of productive hours in your day. Every leader is busy and often it feels like there isn’t enough time to accomplish everything you planned. Is ‘busyness’ your excuse for not investing enough time to build your business? Is it sabotaging your growth? How many of your hours are wasted on simple, routine activities that rob you of valuable time and distract you from your planned productive day? You shift …

Read more

3 Decisive Customer Touch Points

by

There are 3 decisive touch points with each customer that determine if you will earn trust and future preference.  Doing more than expected during these 3 key moments changes everything about how your customer feels about you. In truth, how your customer feels is more influential than the facts you present. We may think of ourselves as thinking creatures that feel, but biologically we are feeling creatures that think. (Jill Bolte Taylor: My Stroke of …

Read more

“What Really Moves Us Is Feelings, Not Facts”

by

“There are a thousand ways to get noticed, but there’s only one way to really touch someone. And that’s to give them a reason to care, a story they can believe in. The truth is that what really moves us is feelings, not facts.” Bernadette Jiwa, author of “difference.” Discover more insights about re-imagining your business and reinventing your marketing through relationships, engagement and growth from the newly released book “difference.” Seth Godin endorses “difference” …

Read more

Purpose Drives Profit

by

Bad things happen when profit is separated from Purpose. The negative consequences include poor quality, myopic focus and short-term thinking that can  be destructive. Over time, organizations become consumed with surviving and reacting to the marketplace. Purpose can be forgotten, beyond the need to make money. Yet evidence is growing, particularly on Wall Street, that an organization’s commitment to fulfilling its Purpose achieves goals and elevates performance. “A great strategy without a compelling purpose is like …

Read more

The Certainty of Unpredictability

by

Business planning is still a productive exercise. Not because the document created by the planning process is so effective but because developing the plan engages leaders from all functional areas in the company. Very few plans work as conceived; business is too unpredictable over a period of time. But companies are still accountable for getting profitable results so why do some succeed while others fail? Few strategies are actually implemented as planned. Real world circumstances …

Read more