Bob Schultek Author of The Gauntlet

Communication succeeds when the message is received

Communication experts counsel that less than 10% of the words you speak are heard and acknowledged. How your message is communicated accounts for about 40% of a successful message receipt, with the remaining 50% related to what your audience observes while you’re delivering your message

Successful communications connect with the audience in 4 ways:

  1. What people see (visual connection): All communication creates an impression of the communicator that either strengthens or weakens the message. For a connection to be received openly, causing a positive dialogue to begin, be aware of how you look to others – dress and act appropriately for the audience, the situation and the message.
  2. What people understand (intellectual connection): A productive intellectual connection requires that your knowledge of a subject be credible and that it reflects your conviction. Sharing a personal experience often opens people’s hearts and minds.
  3. What people feel (emotional connection): People feel your attitude, positive or negative, when you’re communicating. While you speak, they observe your energy, intensity and sincerity. This either attracts or alienates them, impacting your connection attempt. Your attitude always overpowers your words.
  4. What people hear (verbal connection): Everything you do with your voice while communicating affects your potential to connect. Your tone, inflection, timing, volume and pacing impact the response you will receive. When the need to connect is vital, ensure that your message is clear and direct, and plan how you will deliver it. 

Your words may be powerful, but they are just a small part of a successful communication.

How often do you consider these 4 connection elements when developing your message?

How could your consideration of them strengthen your communication effectiveness?