Sustaining Competitive Advantage

What’s your competitive advantage in the market? How do you preserve it? Sustaining a competitive advantage over time is always a challenge, but doing so in an increasingly dynamic market is very demanding. Time spent protecting an advantage against competitors can turn out to be wasted time. Growth is more likely to be the result of pursuing new opportunities that leverage your advantage to create strategic value for your customer. And on your actions that validate this culture …

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That Moment of Truth

Every valued customer relationship eventually faces a moment of truth – that moment when something goes wrong. It’s in that moment, when your promise has been broken, that your customer experiences the real culture of your business. What your company truly values is exposed. When a business is young, every customer relationship is precious. Promises made to customers reflect a personal commitment and depth of caring that adds value to your offering and cultivates a …

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Pursuing Progress vs. Change

Leaders deal with change almost every day.  And rarely is it easy to implement – resistance to change is a normal and expected reaction, because few want to depart a known, comfortable state to move towards a different, unknown one. This sense of uncertainty is amplified when the change initiative lacks a coherent direction that specifies progress from where you are now to where you want to be, towards something better that achieves your goals …

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Effective Pronouncements Answer These 3 Questions

Pronouncements are common in business. They may announce a new plan, or perhaps a change in policy or procedure. When the ‘pronouncing’ leader’s message is thoughtful, culture-centric, and focused on value creation for customers and the business, a pronouncement can lead to subsequent team dialogue that heightens understanding and prompts action towards the stated goal. For this post-pronouncement momentum to occur, the leader’s script should answer these 3 questions when proclaiming the new approach: 1. Why is it necessary? Include a practical, realistic explanation about why …

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Dialogue Shapes Team Accountability

The prime directive of leadership is to improve outcomes – by challenging the status quo, by refining strategy and inspiring its successful execution, by developing talent and culture, by strengthening the sustainability of the business – all to achieve goals that enable the business to progress. The leaders’ challenge is to cultivate the ownership and accountability for these initiatives with those they lead, which requires a devoted engagement with their team, and the nurturing of dialogue among its members. Dialogue facilitates positive momentum towards team commitment …

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Effective Team Characteristics

Leaders may not always get the opportunity to choose their team members, but they can set the expectations for those they lead. Once those expectations are understood, leaders can shape their teams to develop the shared commitment and appreciation for each other that maximizes their effectiveness and is grounded in these three characteristics: How might clarity about your expectations, and these characteristics, strengthen your team?

5 Attributes of Effective Strategy Champions

The start of a new year often marks the launch or refinement of a strategy. Because strategy typically involves change, leaders need a few champions on the strategy implementation team who understand their role as change agents, appreciate why the strategy is necessary, are advocates for the Company’s culture, and have the critical thinking competency to drive the change required for the strategy to succeed. During the implementation, there will be moments when challenges provoke …

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Resetting Your Foundation

It won’t be long before busy schedules, endless meetings, and heavy workloads again become the norm. Before that happens, and if you haven’t already done so, recognize that this time presents a unique opportunity to assess your business’ progress from “what is” to “what can be.” Your company’s achievements and aspirations rely heavily on your culture as the foundation upon which your business is built. Those responsible for implementing and adapting strategies to achieve your goals behave in accordance …

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Where The Real Power Resides

When it comes to strategy, those with authority and power are often different people. Leaders may develop and authorize strategy, but the real power to execute it resides with those they lead. The real power is usually foundational, grounded in the company’s culture. Strategy is change; change is risky and the outcome is uncertain. Those charged with implementing strategy, and adapting it in reaction to circumstances, need to understand why the change is necessary, as …

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Investments vs. Transactions

Enduring customer relationships are the result of continuously creating value for your customer. That value is different for each one, and it evolves over time. What a customer values changes with their circumstances, and in most cases, what they value is more complex than getting the lowest price. The challenge is to remain engaged with the customer when no immediate opportunity is apparent. This is the time to be generous with your experience and competency …

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