WIRE-Net Seminars, presented by U.S. Bank, are affordable, convenient, and timely—keeping you up to date with the latest trends. You can learn from industry professionals with first-hand knowledge of current best practices and trends in areas that matter most to manufacturers.

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Are Your “Peddlers” Killing Your Business?

Customers have many options available to fill their needs. It’s easier to treat every possible supplier like a commodity. When your sales people respond to inquiries by telling them how you are better, faster, or cheaper than the competition, you confirm their perception of you as a peddler – you lose the opportunity to be distinctive.

Defeat commoditization . . . separate from competitors . . . accelerate growth.

Understanding how to be partner and not peddler is the focus of this workshop.

Partnering is more profitable than peddling

  • Avoid the three common excuses that position you as another commodity
  • Strengthen your distinctive offering
  • Produce strategic value for customers

Make your prospecting more productive

  • Use a focused process to discover new prospects
  • Improve sales productivity
  • Identify new value-generating opportunities

This is a working session – not a presentation – and it will energize you!

Presented by Bob Schultek, Grolistic, and Bob Sullivan, InfoGrow.

Bob Schultek and Bob Sullivan each have 30 plus years of proven business development experience that has increased sales, improved profits and accelerated growth for manufacturers in a wide array of industries.

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Grolistic works with small and mid-size business leaders to implement No-Excuses Growth programs that drive their sales and profit growth. Then, we help them lead that growth.

InfoGrow has a proven track record in helping companies accelerate their sales and marketing effectiveness through making better decisions. With over 25 successful years of experience in CRM, lead management, business intelligence, mapping, and B2B market analytics, InfoGrow helps clients identify their best prospects, discover missed opportunities, focus reps on the most profitable accounts, and reduce marketing waste.

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WHEN
Thursday, May 14, 2015
7:30 to 10:00 AM
Program begins at 8:00 AM

WHERE
Cuyahoga Valley Career Center
8001 Brecksville Road
Brecksville, OH 44141

COST
$30 WIRE-Net Members
$45 Non Members

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