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| Bob Schultek Author of The Gauntlet |
They are guided by their Purpose Motive. The organization understands how it contributes to its customers’ strategic progress, beyond providing quality products and exceptional service. Because its people realize how they make a difference, they are motivated to invest extra effort, strengthening offerings and operations to sustain their progress.
They are committed to Innovation. The business recognizes that innovation fuels its purpose by enabling its customers’ progress, and therefore, its own. Innovations with the highest probability of success are derived by creating a new product or service that resolves a customer’s challenge, fulfilling a strategic goal.
They foster a culture of Shared Accountability. These organizations consistently clarify that their progress depends on achieving their mutual goals in a manner consistent with their expected behaviors. Rewards are team-based, not driven by individual accomplishment. Team members trust in their shared purpose which promotes respect for one another, enabling them to productively challenge each other’s ideas on how best to promptly and efficiently resolve problems or overcome barriers. This leads to faster decision-making, improved performance and better results.
